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Making your blog post count

Tegan Mathews

Have you ever thought to yourself, maybe I should incorporate a blog into my website? If not, then you should start thinking about it! Having a blog on your website will increase the traffic and consequently increase your sales.

It will also earn you credibility and position you as an expert in your field. It takes time to write a good blog post so when you do take this step be sure to make it count.

Below are five helpful tips for writing a great blog post:

1. Include a heading that packs a punch!

You have a split second to convince the viewer that your article is worth reading so make your heading intriguing, entertaining, interesting or controversial. You want it to stick in people’s minds.

2. First Impressions matter

Equally important to an “attention seeking headline” is to make sure that the first paragraph backs it up. There is nothing more frustrating to your readers than taking the time to click on what you think is going to be an interesting article, only to be disappointed within the first paragraph. So make sure you outline in the first paragraph what the article is going to give your readers.

3. Give away your Knowledge

Don’t keep all the juicy information to yourself, express what you know.  These days everyone has the internet at their fingertips so give your readers just that little bit more, make it easily accessible and they’ll be hungry for what else you have for them.

4. Write Regularly

Once a month is not regularly! Schedule a regular time (preferably when you don’t have any distractions) and write at least once a week. Once you start writing you will find that new ideas will come to you at the most bizarre times. Capture your thoughts any way you can and share the good ones with your readers. You will improve with practice, I promise!

5. Good Content & Keywords

Make sure what you’re writing is interesting and relevant to your readers. Take the time to understand your audience, include statistics, where you can, and write like you speak. Keywords are important but don’t overdo it. Keep them to about 7% of your content.

6. Design

Think of the overall layout and design when you are writing a post. Use a creative image (standardize the size) that will peak the interest of your visually stimulated readers and don’t make the copy too heavy, as in paragraph after paragraph. To make particularly important quotes or statements stand out DON’T highlight them in a different colour like blue or red or bold them or even change the font to italics as this will begin to look messy if there is more than one. Instead, use space. If you have a particular quote then put it in the middle of the post, all on its own, with some nice quotation marks and the name of the author and let it sit there all on its own. This works ten times better and looks more professional than blue or red bolded text.

7. Link to other articles or websites

Within your blog post if you can link to a previous article (that is relevant) within your website, or if you can link to another article elsewhere on the web this will contribute to your SEO rankings as long as it is relevant.

8. Call to Action

Your last paragraph should include a call to action telling the reader what to do next e.g. go to my website, leave a comment below or download your newsletter. If they comment, be sure to respond!

9. Communicate with your readers

Just like a website, once your post goes live, then the real work begins. If you want it to gain more traction then allow comments and take the time to interact with your readers.  This will be time well spent.

10. Have fun!

Don’t be afraid to inject your personality into your posts. Share your opinions and become known for who you are. Enjoy the process, write how you talk and let your personality shine through. Add some humour here and there and enjoy the process.


Turn your blog posts into video’s and load them onto YouTube to gain even more traction and break down some of the statements into Tweets for Twitter and Posts for Facebook.


A common question is how many words should a blog post be and although this is a hotly debated topic the general opinion of the experts is between at least 250 words and less than 1000 to keep the attention of your readers and for SEO benefits.

Tegan Mathews

Tegan has over twenty years experience in sales & marketing both nationally and internationally and the founder of several businesses, her first at the age of 14.

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